Red Rooster Coffee doesn’t do things by the book. When Rose McCutchan approached then fiancé Haden Polseno-Hensley about supplying coffee for her Floyd, Virginia café, the duo began roasting from a small space in the back of her mother’s bookstore. Guided by principles of sustainability and gender equality since 2010, this family-run company takes pride in inclusive hiring practices and making onsite childcare available for all of its employees.

Gimme! is an industry blueprint for sourcing, roasting, and serving delicious coffee without compromise. In 20+ years, their commitment to championing equitable pay in coffee has never wavered, and they’re now one of the largest employee-owned co-ops in the US.

Atomic is on a mission to spread positive energy. Led by brothers Spencer and Logan Mahoney, this second-generation family business uses coffee as a catalyst for inspiring community, relationships, and adventures.